Associate Director of Social Media Creative - Remote

UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together. The Associate Director, Social Media Creative leads the development of breakthrough, social-first creative strategies and content that strengthen brand reputation, increase engagement, and drive business outcomes across social, digital and discovery channels. This role blends creative direction, content strategy, storytelling, and social platform expertise to deliver compelling content experiences that resonate with key audiences. The Associate Director serves as a strategic advisor to communications leaders, cross functional leaders and agency partners, while overseeing creative execution.  The ideal candidate is equal parts creative strategist, communications strategist, content marketer, and social media expert with deep knowledge of platform trends, content formats, creator ecosystems, and evolving audience behaviors. The successful candidate will:Elevate creative quality and consistency across the social and digital ecosystem.Strengthen storytelling capabilities across corporate, executive, employee, and business-line social programs.Drive innovation through emerging formats, creative experimentation, and social-first thinking.Build solid partnerships and become the go-to creative advisor for enterprise social media initiatives.Deliver measurable improvements in content performance and reputation sentiment. You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. Primary Responsibilities:  Social-First Creative LeadershipLead the development of enterprise social media and digital creative strategies that support brand, business, and reputational objectivesChampion social-first storytelling and help transform complex healthcare and corporate initiatives into engaging, accessible contentDevelop creative concepts, campaigns, content series, and always-on content programs across social, digital and discovery platformsProvide creative direction for video, motion graphics, photography, copywriting, and emerging content formatsTranslate business priorities and audience insights into compelling creative briefs and content recommendationsEnsure all content reflects brand standards, accessibility requirements, and healthcare compliance expectations Content Strategy & Editorial PlanningBuild and manage integrated content strategies aligned with enterprise prioritiesLeverage audience insights, social listening, search trends, cultural moments, and platform trends to inform content developmentEstablish best practices, content development processes and governance for social-first content creation across the enterprisePartner with social media and digital teams to ensure creative is delivered in a timely manner so that content calendars are robust and content themes are driving meaningful audience engagement Video & Multimedia Content DevelopmentLead creative development of short-form and long-form video content across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platformsProvide direction on storyboarding, scripting, filming, editing, thumbnails, packaging, and platform optimizationPartner with internal creative teams and agency partners to ensure high-quality content productionExperiment with new content formats including creator collaborations, employee-generated content, vertical video, and platform-native storytelling Analytics & OptimizationUse social performance data, audience insights, and competitive intelligence to refine content strategies and creative outputEvaluate content effectiveness and recommend creative optimizations based on engagement and business outcomesLead testing initiatives across content themes, formats, creative approaches, headlines, and visual treatmentsShare actionable insights and best practices with stakeholders across the organization Team LeadershipLead and mentor content creators and agency partnersFoster a culture of creativity, innovation, collaboration, and continuous learningSupport team development through coaching, feedback, and professional growth opportunitiesHelp establish enterprise standards for social creative excellence You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications: 8+ years of experience in social media, content strategy, creative development, digital marketing, public relations, or integrated communicationsDemonstrated experience leading creative content development across multiple social platformsSolid portfolio showcasing social-first storytelling and high-performing contentDemonstrated expertise in LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platformsExperience developing video concepts, creative briefs, and multi-format content strategiesDemonstrated solid copywriting, storytelling, and editorial planning skillsExperience partnering with executive stakeholders and cross-functional teamsDemonstrated excellent project management and organizational skills Preferred Qualifications:  Experience in healthcare, highly regulated industries, or Fortune 500 organizationsExperience managing agencies and creative production partnersDemonstrated knowledge of social listening, analytics, platform insights, and content optimization practicesDemonstrated familiarity with SEO, GEO, creator marketing, influencer strategy, and employee advocacy programs *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 - $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable. Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.   At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.  UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.