Digital Marketing Specialist

To Apply for this Job Click Here Title: Digital Marketing Specialist Location: Boston Onsite Requirements: Hybrid Duration: Contract roles – 6-months with potential to extend Our client is seeking a hands-on Digital Marketing Associate to manage and optimize direct-to-consumer paid media campaigns. This role will focus on improving return on ad spend, driving efficient customer acquisition, testing new strategies, and identifying opportunities to scale performance. Key Responsibilities Manage paid digital campaigns across social, search, and programmatic channels. Own campaign budgets, performance monitoring, optimization, and reporting. Analyze key metrics, including ROAS, conversions, and customer acquisition performance. Identify underperforming campaigns and implement improvements. Develop and execute A/B tests across audiences, creative, messaging, offers, and landing pages. Partner with creative and analytics teams to improve campaign effectiveness. Recommend new channels, tactics, and opportunities to drive growth. Monitor digital advertising trends and competitive activity. Support additional digital marketing initiatives as needed. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 2+ years of hands-on paid media experience preferred. Experience managing paid social and paid search campaigns and budgets. Strong understanding of ROAS, conversion metrics, and campaign optimization. Proficiency in spreadsheet-based reporting and analysis. Familiarity with conversion tracking, web analytics, and landing page optimization is a plus. Strong analytical, organizational, and project management skills. Self-starter who can independently manage priorities and make data-driven decisions. Collaborative, proactive mindset with an interest in testing and continuous improvement. 1479072LMM_1793214621 To Apply for this Job Click Here