Director, Product Owner – Marketing Solutions

Translate business strategy into product outcomes: Partner with stakeholders and cross-functional teams to translate Marketing and Direct Distribution priorities into clear product strategies, roadmaps, and OKRs that drive growth, improve customer engagement, and deliver measurable business value. Advance marketing capabilities: Lead product efforts across our online presence, Campaign Management, Lead Management, Lead Activation, and Loyalty & Rewards to improve how we attract, engage, convert, and retain customers and prospects. Shape and manage product roadmaps: Establish and continuously refine roadmaps across key Marketing focus areas, balancing near-term optimization opportunities with longer-term investments and capabilities that support the evolving needs of the business and our customers. Drive marketing modernization: Partner with Marketing, Technology, and enterprise teams to evaluate and advance modern marketing platforms and capabilities, including build-versus-buy considerations, vendor partnerships, and integration opportunities that improve scalability, flexibility, and speed to market. Connect marketing and sales experiences: Partner across Marketing, Digital Sales, and other distribution teams to advance capabilities that improve the customer journey from initial engagement and lead generation through follow-up and conversion, creating more connected and effective experiences across channels. Establish effective operating rhythms: Build consistent ways of working within the Product Owner team and across key partners to create transparency into the product backlog, alignment around roadmaps and priorities, and clear visibility into progress, dependencies, and decisions. Drive experimentation and continuous improvement: Foster a culture of testing and learning by leveraging marketing performance, customer insights, and behavioral data to identify opportunities, prioritize improvements, and scale capabilities that deliver meaningful business results. Lead through ambiguity: Bring structure, clarity, and alignment to complex business problems while helping teams navigate competing priorities, technical dependencies, and evolving customer and business needs. Lead and develop a high-performing team: Lead, coach, and develop Product Owners who demonstrate strong product thinking, proactive ownership, cross-functional influence, and a relentless focus on delivering customer and business outcomes. Advanced knowledge product management, Agile development methodologies, and experience in organizational change management as typically acquired through a Bachelors` degree in relevant field (business, computer science, etc) and a minimum of 10 years` experience in product development, business, marketing, technology, and/or consulting Master`s degree preferred High level of proven business expertise needed to set clear priorities for product and understand business value impacts across an entire business unit High level of proven outcomes managing and mentoring product managers, product owners, and people leaders Technical proficiency required to participate in program increment planning and have an informed, independent voice Strong influencing and leadership skills in order to be seen as the decision maker when interfacing with business, and willingness to dissent with both teams and business Proven experience with Agile practices and expectations Comfortable with making decisions with some level of uncertainty Strong communication and collaboration skills, both written and verbal Encourages non-hierarchical culture